Break out your lances, Knights, it’s time to Joust! In ancient times, the joust was a competition filled with pageantry. A competition that set apart the best trained and most accomplished knights from the rest of the realm. Our Joust is no different.
The Joust is open to any student at UCF. It is faciliated by our faculty and judged by highly successful business professionals. It takes courage to enter, research to prepare and swagger to win. Comfort zones are exceeded. Vision is married with data. Egos are risked. Failure is almost certain. Only one team walks away with the top prize.
This is the first time we’re hosting the Joust in a virtual setting, but that hasn’t stopped our student entrepreneurs from delivering some of the most impressive venture proposals we’ve seen in the competition. Even on Zoom, the interaction and advice our competitors receive from judges, faculty and staff are priceless. The Joust experience differentiates the contestants from the less adventurous UCF student. As everyone knows, a good scar makes for a great story.
Thank you Lou Lentine ’93, CEO at Echelon Fitness Multimedia, for your continued support of the Joust! Your support, along with the generosity of our in-kind sponsors, provides much-needed resources for our students. Thank you Echelon for ensuring the Joust remains one of our signature events in the College of Business and across the University.
Go Knights! Charge On!
Paul Jarley, Ph.D.
Contestants and Judges Check-in
Contestant and Judge check-in will begin at 3:30 p.m.
Introduction and Welcoming
Initial event welcome and introductions will proceed at 4 p.m.
Joust presentations will begin no later than 4:10 p.m. and will last until approximately 5:30 p.m.
Final Review and Judging
Final review and deliberation will begin at 5:30 p.m. and last until 5:45 p.m.
Winners will be announced around 5:50 p.m.
Proposed Product/Service and Market Opportunity (25%)
- Is the value proposition sound?
- Is the product/service original, innovative, and thoughtful?
- Is the value proposition articulated clearly?
- Do they clearly identify their target market(s)?
- Are their target markets large enough to support the growth?
- Do they have a competitive advantage over existing solutions?
- Do they have intellectual property?
Teams and Execution Plan (25%)
- Is the business operationally feasible?
- Do they outline measurable and achievable milestones?
- Do the founding team members have the expertise to launch and/or grow the business?
- Do they have plans to address gaps in their expertise/experience?
- Do they properly address risks and provide contingency plans?
Financial Revenue Model and Financial Projections (25%)
- Is the revenue model logical and comprehensive?
- Are the financial projections comprehensive and realistic?
- Do the financial projections reflect an understanding of the economics and potential growth opportunities and/or downside risks for the business?
- Does this venture have the ability to make a large impact on society?
- Will this venture help create jobs and promote regional economic development?
Connecthedocks is a multi-sided, online platform designed to serve as the AirBNB of dock rentals. By targeting both dock and boat owners, Connecthedocks plans to alleviate the hassle of trailering and provide income streams to waterfront owners.
The Leaklock is a small gadget that prevents pump-type bottles from spilling while in storage. The gadget’s square design secures around the shaft of a pump bottle to block the escape of liquids and prevent product waste. Leaklock also aims to market the product as a child-proofing mechanism.
Soarce provides leading clothing brands with innovative tactics to offer high performance clothing that is environmentally friendly. The company aims to derive high-quality textiles from plant waste.
Wallagio provides high-impact, removable interior wall decorations that save space, are easily installed and can be safely removed. Wallagio plans to target apartment renters, college dorms, homeowners and small businesses with décor that makes a bold statement, adapts to changing preferences and is cost effective.
Chirp is an app that will give students the opportunity to connect with other alumni. It can be a struggle to take the first step in initiating a relationship, therefore, Chirp wants to facilitate communication, build assurance and be the bridge to human interaction.
GigScore is a fintech app for nontraditional workers so that they can provide proof of income even if they lack the traditional paystub and increase access to housing and credit. It also provides lenders a reliable way to estimate future potential to repay them allowing for more potential customers.
Plants & Co.
Plants & Co. is the local urban farm in Central Florida. We specialize in indoor vertical farming with focus in minimizing space and water waste, and maximizing fresh produce growth. We want to show that any fresh, organic vegetable and any herb can be grown in the US.
The production of cork utensils to replace outdated plastic silverware while boosting the cork industry and proposing a new form of recycling for cork. We are targeting progressive universities as well as aesthetic restaurants, hotels, and entertainment industries with sustainability initiatives.
Late Knight Sweets
Late Knight Sweets started after we were laid off and struggled to pay rent. Late Knight Sweets is a delivery service that focuses on delivering baked goods to a quickly growing local market around UCF. With the end goal of opening a physical shop and creating a scalable system for around the state.
For people who care about the safety of their home, selves, and loved ones, our comprehensive smart home solution gathers real-time air quality and environmental data to empower the home. Our product offers you peace of mind without ever sacrificing privacy or safety.
Excite your taste buds on First Bites. Discover local restaurants by scrolling through videos of foodies in your community experiencing their first bites.
Our venture seeks to promote motor recovery and increase the quality of life of stroke patients. Our project aims to develop a soft robotic hand rehabilitation device that conforms to the patient’s hand, and features a feedback control system detecting and augmenting the patient’s hand motion.
Is your student falling behind during distance learning? In 1-on-1 Zoom tutoring sessions with a tutor from my team of teachers, college students, & grads, your student’s confidence in learning will be reinvigorated! Reinventing conventional education.
Florida Roundnet organizes roundnet events that allow players to compete in the sport of roundnet (Spikeball) as well as build community & form relationships that will last a lifetime. This is accomplished through creating high quality, professional athletic events that are welcoming and inclusive.
Lexus Hale Cosmetics
Lexus Hale Cosmetics (LHC) is a limited liability company located in Orlando FL. I am the founder and CEO of the company working on my own as a cosmetic brand that produces affordable cosmetic products that are 100% vegan, 100% sustainably packaged, and completely cruelty free for women of color.
Watch Your Language
Watch Your Language (WYL) provides an innovative way to learn a language using visual mnemonics. Users view narrated scenes symbolizing vocabulary words. Current programs force users to leap from their known language to a desired language, failing to meet users at their level. WYL engagingly bridges that gap.
Sean Hayes ’95
Chief Marketing Officer
Voloridge Investment Management
Laurette T. Koellner ’77
Corporate Board Member, Business Executive
Lou Lentine ’93
Echelon Fitness Multimedia LLC
Inez Long ’98
President and CEO
President and CEO
Denaja Ventures, LLC
Alto New York
CEO and Founder
Sabal Trust Company
Sr. Customer Solutions Mgr.
Hendren Business Advisors
Executive Vice President
Thrifty Rents, Inc.
Co-Founder and CPO
Echelon Fitness Multimedia LLC
Cassandra Willard, Esq.
NAWBO – Orlando
The Center for Entrepreneurial Leadership helps UCF students succeed by empowering them with entrepreneurial mindsets and skillsets. Entrepreneurial leadership capabilities are essential to creating value, making a difference, and experiencing personal and professional fulfillment. Entrepreneurial leaders make things better by creating and leading innovative startups, corporate venture, and government initiatives that enrich our lives, our economy, and our society.